3L Hospitality 3L Hospitality 3L Hospitality 3L Hospitality 3L Hospitality 3L Hospitality 3L Hospitality 3L Hospitality

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Hospitality Consultancy
3L Hospitality Logo

Leading Concepts ● Lasting Impact ● Lifestyle ~ Driven

WHAT WE STAND FOR

At 3L HOSPITALITY we turn creative ambition into lasting value, we guide lifestyle brands, restaurateurs and hotel group with precision, creativity and deep market insight—partnering with entrepreneurs, developers, and operators to craft emotionally resonant, operationally sound concepts. From ideation to launch, we streamline operations, define brand DNA and curate guest journeys that leave lasting impressions.

Backed by a trusted network of industry experts, we deliver agile support with enterprise-level insight—helping you enter new markets, evolve existing spaces, or create standout lifestyle ventures with clarity and confidence.

OUR ESSENCE

We specialize in defining a brand's DNA, streamlining operational structures, and curating guest journeys that leave a meaningful impression. Leveraging a trusted network of designers, architects, brand developers, suppliers and chefs, we offer agile support with enterprise-level thinking.

A Co-Creation Approach

At 3L HOSPITALITY, we don’t just consult, we co-create. We turn bold ideas into unforgettable hospitality experiences that resonate emotionally and perform financially.

Rooted in Experience

With over 20+ years of global experience and over a decade in Dubai, we offer a boutique consultancy rooted in operational excellence and industry foresight.

Vision-Driven Execution

Our mission is to shape the future of hospitality with meaningful concepts that operate efficiently, connect deeply, and deliver lasting value.

Branding Consulting Tailored solutions for fnb and hospitality establishments.

TAILORED SOLUTIONS
DESIGNED FOR IMPACT

Hospitality
with Purpose

We help brands move forward with clarity and intention—curating guest-centric experiences, refining brand identity, and streamlining operations for measurable impact.

Built for
Agility

Our services are tailored, scalable, and impactful. Whether launching, growing, or reinventing, our agile methodology ensures alignment with vision and timelines.

Strategic
Collaboration

By integrating creative ambition with structured planning, we help shape lifestyle ventures that are inspiring, efficient, and revenue-generating.

OUR SERVICES

01

Turnkey Project Packages

02

Strategic F&B positioning

03

Monthly Retainer Consulting

04

À La Carte Services

“Lili combines creative vision with strong operational management skills. From concept to opening, she leads projects with precision, discipline, and a keen eye for detail. Her transition into consultancy is a natural evolution — and a true asset for anyone looking to partner with a hands-on industry expert.”


Rizwan Kassim
Founder & Managing Partner
at RIKAS Hospitality Group

"Lili is more than just a consultant, designer, or operational expert; she’s a true strategic partner. She brings a sharp, critical eye to every project and draws on her extensive experience across independent operators, hotel groups, and asset owners. Her deep understanding of F&B and hospitality, combined with her creative flair, consistently helps unlock value and elevate concepts. We’ve had the pleasure of working with Lili on multiple projects, and each time she has delivered exceptional results for Forsite."

Gustavo de Hostos
Founder and Managing Partner
Foresite Creative

"Lili brought a strategic vision and hands-on leadership that repositioned our F&B offering. From identifying and signing the right brand partnerships to negotiating impactful management agreements, she navigated every phase with professionalism and clarity. Her ability to align design, concept, and operational performance helped us unlock the potential of our F&B spaces. The result is not just a stronger guest experience, but a significantly improved asset value."

Gabriel von Bonsdorff
Senior Principal ICD
Real Estate & Hospitality

WE DON'T JUST CONSULT,
WE CO-CREATE

THE VISION BEHIND 3L

Lili Astic | Founder & Visionary

With 20+ years of experience across iconic F&B brands in Dubai and globally, Lili brings unmatched vision, leadership, and insight to every project.

RIKAS Hospitality Group

Played a key role in the success of the group's flagship venues, driving brand equity, profitability, and establishing RIKAS as a leader in experiential dining. Deeply committed to nurturing talent and advancing female leadership within the industry.

Jumeirah Group & Kerzner International

Held executive roles focusing on performance enhancement, new venture development, franchising, and concept creation. Entrusted with shaping the future of F&B strategy and leading long-term planning across global portfolios.

3L Hospitality

Founded a consultancy born from passion to support others in crafting lifestyle-driven concepts with longevity and impact. Partners with restaurants, hotels, and developers to deliver end-to-end solutions that create memorable guest experiences.

Hospitality management and strategy in Dubai and UAE.

20+

Years of Experience

12+

Years in Dubai

25+

Successful Projects

3L Hospitality

From Concept
To Strategy

We help you move with purpose, clarity and confidence.

Leading    Lasting     Lifestyle