Leading Concepts ● Lasting Impact ● Lifestyle ~ Driven
OUR ESSENCE
We specialize in defining a brand's DNA, streamlining operational structures, and curating guest journeys that leave a meaningful impression. Leveraging a trusted network of designers, architects, brand developers, suppliers and chefs, we offer agile support with enterprise-level thinking.
A Co-Creation Approach
At 3L HOSPITALITY, we don’t just consult, we co-create. We turn bold ideas into unforgettable hospitality experiences that resonate emotionally and perform financially.
Rooted in Experience
With over 20+ years of global experience and over a decade in Dubai, we offer a boutique consultancy rooted in operational excellence and industry foresight.
Vision-Driven Execution
Our mission is to shape the future of hospitality with meaningful concepts that operate efficiently, connect deeply, and deliver lasting value.
TAILORED SOLUTIONS
DESIGNED FOR IMPACT
Hospitality
with Purpose
We help brands move forward with clarity and intention—curating guest-centric experiences, refining brand identity, and streamlining operations for measurable impact.
Built for
Agility
Our services are tailored, scalable, and impactful. Whether launching, growing, or reinventing, our agile methodology ensures alignment with vision and timelines.
Strategic
Collaboration
By integrating creative ambition with structured planning, we help shape lifestyle ventures that are inspiring, efficient, and revenue-generating.
OUR SERVICES
WE DON'T JUST CONSULT,
WE CO-CREATE
THE VISION BEHIND 3L
Lili Astic | Founder & Visionary
With 20+ years of experience across iconic F&B brands in Dubai and globally, Lili brings unmatched vision, leadership, and insight to every project.
RIKAS Hospitality Group
Played a key role in the success of the group's flagship venues, driving brand equity, profitability, and establishing RIKAS as a leader in experiential dining. Deeply committed to nurturing talent and advancing female leadership within the industry.
Jumeirah Group & Kerzner International
Held executive roles focusing on performance enhancement, new venture development, franchising, and concept creation. Entrusted with shaping the future of F&B strategy and leading long-term planning across global portfolios.
3L Hospitality
Founded a consultancy born from passion to support others in crafting lifestyle-driven concepts with longevity and impact. Partners with restaurants, hotels, and developers to deliver end-to-end solutions that create memorable guest experiences.
20+
Years of Experience
12+
Years in Dubai
25+
Successful Projects